What 30,000 Jobseeker Enquiries Taught Us About Digital Acquisition
Over the past five years, the team from Altivio Consulting has delivered digital acquisition campaigns across Disability Employment Services (DES), Workforce Australia, and other government-funded programs — generating more than 30,000 jobseeker enquiries in the process.
What did we learn from this scale of delivery? That generating leads is only half the battle. The real success lies in what happens after the click, and that a smart, human-led response strategy is just as important as the campaign itself.
In this roundup, we’re sharing the key lessons that turned those thousands of clicks into real caseload growth.
1. You need a great call centre team (and they need great tools)
High-performing acquisition starts with what happens behind the scenes. You can generate the best leads in the world, but if your call centre isn’t equipped to respond quickly, clearly and empathetically, you’ll lose them fast.
In our campaigns, lead response time consistently correlated with conversion success. When enquiries were called within 24 hours, response rates improved dramatically. But it wasn’t just about speed, it was about quality conversations. Clear scripts, CRM tracking, and confidence in contract knowledge made all the difference.
Altivio’s takeaway: Invest in your contact centre capability. Give your team the right tools and the right training and make sure they’re plugged into your broader service model, not siloed off.
2. Start texting (especially with younger people)
We’ve reached a point where ringing a mobile is no longer enough. Many younger clients simply don’t answer unknown numbers. That’s not a rejection — it’s a habit.
SMS proved one of our most powerful re-engagement tools. A simple text asking, “Are you still looking for work?” or offering a callback link often reactivates leads that went cold via phone.
It also gave job seekers control over the interaction, which boosted trust and helped us stand out in a crowded space.
Altivio’s takeaway: Add SMS to your comms mix. Use it to confirm appointments, trigger callbacks, and follow up on interest. Just don’t rely on it as a bulk tool, keep it personal and purposeful.
3. Email funnels aren’t dead — they’re still doing the heavy lifting
There’s been plenty of noise about email being “over”. But we’ve seen the opposite. When paired with lead gen campaigns, automated email nurture sequences consistently drove re-engagement, especially for those not ready to act immediately.
Our email sequences educated job seekers on their eligibility, reassured them about the process, and nudged them to reconnect. We used tailored subject lines, personalisation and segmented messaging to keep content relevant and trust-building.
Altivio’s takeaway: Email still works — if you use it well. Build a funnel with staggered messaging that aligns with the user’s stage in their journey, and make the copy sound human, not salesy.
4. Yes, Google Ads still works — but it needs to be strategic
Despite rising costs and increased competition, Google Ads continues to deliver high-intent traffic, especially when campaigns are location-optimised and keyword-tuned to real job seeker language.
The secret wasn’t necessarily spending more. It was campaign architecture, ad copy, and landing page quality.
Altivio’s takeaway: Adwords isn’t a set-and-forget channel. It requires ongoing testing, budget reallocation, and copy refreshes, and always needs to be paired with a high-converting landing page and CRM process.
What does this mean for your acquisition strategy?
Digital acquisition isn’t about quick wins. It’s about system design — making sure every step from the ad to the appointment works in sync.
At Altivio, we don’t just run campaigns. We deliver end-to-end solutions that span:
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Campaign strategy and media buying
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Landing page and lead form optimisation
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Centralised call response and lead tracking
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Email and SMS nurture sequences
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Full-funnel reporting tied to contract KPIs
With over 30,000 enquiries and years of refinement under our belt, we know what it takes to deliver leads and results. Contact us today.
